Jurnal Ilmiah Pengabdian Kepada Masyarakat

MENUMBUHKAN SEMANGAT WIRAUSAHA MELALUI IDE KREATIF ECOBRICK DALAM MENJAGA KESEHATAN LINGKUNGAN DI SMA NEGERI 8 KOTA SERANG

Ahmad Goni, Denies Susanto — Fri, 06 Jun 2025 00:00:00 +0000

This Community Service Program (PKM) aims to increase environmental awareness and entrepreneurial spirit of students of SMAN 8 Serang City through the utilization of school waste such as plastic for use. The methods used include socialization of the impact of waste, development of economically valuable products, and entrepreneurship training. The results show an increase in participants' understanding of waste utilization. Based on the school's environmental concern, a group of students who care about waste was created who are committed to the cleanliness and health of the school environment and work together with the Serang City Waste Bank and the Environmental Service. This program has succeeded in providing environmental education through entrepreneurship, creating ideas that are useful for waste management while opening up creative economic opportunities

OPTIMASI TEKNOLOGI DIGITAL UNTUK PEMASARAN PRODUK UMKM MELALUI INTEGRASI LANDING PAGE DAN WHATSAPP BUSINESS

Mon, 07 Jul 2025 00:00:00 +0000

The use of digital technology in marketing is becoming increasingly important for MSMEs to compete and thrive in the digital economy era, but some MSMEs face challenges in utilizing digital technology effectively. One effective strategy is the use of landing pages and WhatsApp Business, which can provide ease of communication and increase direct customer engagement. The landing page serves as a center of information and promotion, while WhatsApp Business facilitates direct communication with customers. This integration is expected to increase marketing efficiency, expand market reach, and improve interaction with customers. This article is the result of community service activities carried out in Kadugede Village, Kuningan Regency, with the aim of assisting MSMEs in utilizing landing pages integrated with WhatsApp Business to strengthen their digital marketing strategies. The method used in this activity is training/workshop, which involves participants actively in the process of creating and integrating the two platforms. The results of this activity showed that the participants were able to create a landing page and integrate WhatsApp Business well, thus helping to promote MSME products more widely. This shows that the utilization of digital technology such as landing pages and WhatsApp Business can be an effective strategy in improving marketing by expanding the market reach and sales of MSMEs. This training also has a positive impact on increasing the digital literacy of MSME players.

OPTIMALISASI DIGITAL MARKETING SEBAGAI STRATEGI PROMOSI KREATIF UNTUK PEMBERDAYAAN UMKM DI KELURAHAN KEDUNG BARUK KOTA SURABAYA

Indah Sholihah Wulandari, Ramadani Teja Bagaskara, Roziana Febrianita — Mon, 04 Aug 2025 00:00:00 +0000

The Community Service Program (KKN) in Kedung Baruk Village, Surabaya City, focused on empowering Micro, Small, and Medium Enterprises (MSMEs) through creative and visually appealing promotional strategies. MSMEs in this region have significant potential to support local economic growth, but still face obstacles in reaching a wider market due to limitations in product promotion and branding. Many have not yet utilized powerful digital and visual media as effective marketing tools. Through this KKN program, students act as mentors and facilitators in developing promotional strategies based on visual design, simple digital marketing, and strengthening product identity. These steps included training in packaging design, creating promotional content for social media, and mentoring in building brand image. The results of this activity indicate an increase in the understanding and skills of MSMEs in promoting their products in a more attractive and professional manner. With a creative approach relevant to current market needs, it is hoped that MSMEs in Kedung Baruk Village can grow more independently, be highly competitive, and have the ability to continuously innovate in developing their businesses. This activity demonstrates that collaboration between students and the community can have a tangible impact on local economic progress.

PENGENALAN DAN PENJELAJAHAN KEARIFAN LOKAL KALIMANTAN SELATAN MELALUI METODE PERMAINAN EDUKATIF

Lili Agustina, Isna Kasmilawati, Nana Citrawati Lestari — Mon, 04 Aug 2025 00:00:00 +0000

The educational institution partnering in this Community Service Program is SDN Telaga Biru 1 Banjarmasin. The primary issue faced by this institution is the lack of students' awareness and understanding of the local wisdom in South Kalimantan. In this community service activity, the proposers, in collaboration with the partner institution, agreed to prioritize the problem of limited integration of local wisdom into the learning process and the lack of diverse teaching methods in the classroom to introduce local wisdom to students. These limitations make students less interested in learning about South Kalimantan's local wisdom. Integrating local wisdom into school learning plays a significant role in providing students with positive experiences in understanding the values of their region's local wisdom. This program was conducted through socialization and simulation activities using educational games as a teaching method. This approach was chosen to facilitate students' understanding and increase their interest in local wisdom. The results of the activity showed that the use of educational games received positive responses from students in learning about and preserving the local wisdom of South Kalimantan. This activity underscores the importance of integrating local wisdom into the learning process as a strategy for cultural preservation and improving educational quality

Penyuluhan Penggunaan Antibiotik yang Tepat dan Bijak di Kampung Ciparay Desa Indragiri Kabupaten Bandung : Kegiatan Pengabdian di Tengah Ancaman Resistensi Antibiotik

Fri, 08 Aug 2025 00:00:00 +0000

One of the main causes of the increase in antimicrobial resistance cases in the community is the inappropriate use of antibiotics. Community-based educational interventions are needed because people do not understand the indications and procedures for reasonable antibiotic use. In Ciparay Hamlet, Indragiri Village, Bandung Regency, this community service program was implemented with the aim of raising public awareness about the wise and appropriate use of antibiotics. The activity was conducted through lectures and interactive discussions, and 17 participants, mostly housewives, attended. Evaluation results showed that most participants did not understand the difference between bacterial and viral infections before the activity began, and they continued to use antibiotics without a doctor's prescription. After the activity, participants indicated they had a better understanding of their actions and their impacts and were more engaged in the discussion sessions. The results of this activity demonstrate that outreach activities play a crucial role in increasing public knowledge about antibiotics. Outreach can also be a promotional method to prevent antibiotic resistance at the community level.

GO DIGITAL BATIK 786 DESA KOLELET WETAN-RANGKASBITUNG SEBAGAI UPAYA PERLUASAN PASAR DENGAN DIGITAL MARKETING

Fri, 08 Aug 2025 00:00:00 +0000

Batik is one of the archipelago's treasures that is increasingly being marketed optimally. Batik 786 ‘Batikna Urang Banten’, one of the MSMEs in Kolelet Wetan Village, Rangkasbitung, Banten, has been in existence for five years but has not yet been touched by digitalization. As a result, its marketing is still done in a conventional manner. The production site is also not easily accessible to a wider market, so Batik 786 needs additional efforts to boost its sales and brand recognition. This initiative aims to expand Batik 786's target market through digital marketing by creating an account on one of Indonesia's e-commerce platforms, Shopee. The initiative is carried out in the form of training sessions with four meetings. From an introduction to e-commerce to a simulation of the checkout process until the product reaches the consumer. The materials provided by the Student Work Study Program (KKM) Group 56 of Bina Bangsa University have helped Batik 786 become digitally literate and ready to compete in the national market. The results of this community service initiative demonstrate an increase in Batik 786's capacity in digital marketing. The owner of Batik 786 can now easily expand their marketing efforts optimally through digital marketing.

UTILIZATION OF SKIPJACK TUNA BONE WASTE INTO FISH BONE MEAL IN LAHA VILLAGE, AMBON BAY

Nurainy Kaliky, Pramita Wally, Hartono Nurlette, Tahir Wasahua — Fri, 06 Jun 2025 00:00:00 +0000

The utilization of skipjack tuna bone waste from this community service activity aims to raise awareness of the Laha Village community in Ambon Bay about the importance of preserving the surrounding environment in order to avoid environmental pollution in the form of bad odors from fish bone waste that is simply thrown away. This fish bone waste can come from households or home industries. The method used in this community service is Observation, participation and training. This community service was attended by 41 people consisting of lecturers and the surrounding community and was carried out smoothly according to the prepared activity plan. This fish bone flour making training activity can increase the empowerment of the local community to become more independent in utilizing fish bone waste that has economic value so that it can increase family income.

PENYULUHAN REGULASI EMOSI: UPAYA PENINGKATAN KETERAMPILAN REGULASI EMOSI PADA SISWA SMK NEGERI 4 SURAKARTA

Annisa Siti Solikah Satriyadanie, Endah Fajri Arianti — Mon, 07 Jul 2025 00:00:00 +0000

Adolescence is a critical developmental stage marked by intense biological, social, and emotional changes. One of the major challenges faced by adolescents is managing their emotions in a healthy way. Poor emotional regulation can lead to negative outcomes such as aggression, anxiety, and delinquent behavior. This community service activity aimed to provide education and training on emotional regulation to students at SMK Negeri 4 Surakarta through theoretical explanations and practical methods, including breathing techniques and the butterfly hug. The program was carried out in three stages: planning, implementation, and evaluation, using interactive presentations and hands-on exercises. The results showed an improvement in students’ understanding of the importance of emotional regulation and their ability to identify, manage, and express emotions adaptively. Post-activity evaluation indicated increased emotional awareness and the application of self-regulation strategies in handling academic and social pressures. This activity demonstrates that emotional regulation training is effective in helping adolescents build positive emotional skills that support psychological well-being and long-term success.

SOSIALISASI STRATEGI BRANDING PRODUK DAN MANAJEMEN PEMASARAN BAGI SISWA SMK NURUL HUDA BAROS GUNA MENINGKATKAN DAYA SAING USAHA

Mesakh Mesakh, Denies Susanto, Ayi Ayatullah — Mon, 04 Aug 2025 00:00:00 +0000

This Community Service Program (PKM) aims to provide students of SMK Nurul Huda Baros with practical knowledge and skills in product branding strategies and marketing management to enhance business competitiveness. In an increasingly competitive business environment, understanding the importance of brand image and effective marketing techniques is essential for business success, especially for beginner entrepreneurs. The method applied in this program includes interactive socialization through material presentations, discussions, case studies, and branding simulations. The results indicate an improvement in students' understanding of branding elements, market segmentation, and digital marketing strategies. This program is expected to foster students’ entrepreneurial spirit and improve the quality and competitiveness of the products they create.

EDUKASI KESEHATAN JIWA DAN DETEKSI DINI GEJALA DEPRESI PADA LANSIA

Fri, 08 Aug 2025 00:00:00 +0000

Elderly individuals are vulnerable to depression due to various psychosocial and biological changes; however, the symptoms are often not recognized early. This community service activity aimed to increase the elderly’s understanding of the importance of maintaining mental health and detecting symptoms of depression. The methods used in this community service included the preparation phase, implementation phase, and evaluation phase, involving 20 participants in Jangka Alue Village, Jangka Subdistrict, Bireuen District, on Wednesday, May 21, 2025, from 09:00 to 10:30 AM. Before the educational session, a pre-test questionnaire was given to participants. Following the educational session, a post-test questionnaire was administered to assess the elderly’s understanding. The results of statistical analysis using the Paired Sample T-test showed a significant difference, with a Sig. (2-tailed) value of 0.000 (<0.05). These findings indicate that education and assistance can effectively increase awareness about the importance of maintaining mental health and conducting early detection of depression symptoms among the elderly.

STIK STROBERI: DIVERSIFIKASI PRODUK PANGAN, SEBAGAI UPAYA PEMBERDAYAAN MASYARAKAT KAMPUNG CIPARAY DESA INDRAGIRI

Fri, 08 Aug 2025 00:00:00 +0000

Strawberries are a fruit with high nutritional value and significant economic potential. However, strawberry utilization by the Ciparay village community in Indragiri Village is still limited to selling fresh fruit to collectors, without further processing. Through the Community Service Program (KKN), students from Al Ghifari University, Bandung, initiated a community service activity in the form of an innovative strawberry processing product, strawberry sticks. This activity used a participatory approach, involving housewives and farmers as the primary target groups. The activity included planning, demonstrations, and evaluation through discussions and questions and answers. The results demonstrated high participant enthusiasm and a growing interest in developing the product independently. This program not only introduced a new food product but also provided practical skills that can support community economic development. This innovation is expected to expand the use of strawberries as a local commodity and support the development of businesses based on village potential.

SOSIALISASI PELAKSANAAN KEGIATAN DESTINATION BRANDING SECARA DIGITAL BAGI MASYARAKAT KAMPOENG PINTAR OASE TEMBOK GEDE RT 03 RW 02 KELURAHAN BUBUTAN KECAMATAN BUBUTAN

Fri, 08 Aug 2025 00:00:00 +0000

Digital transformation has become a crucial necessity in developing regional potential, particularly in strengthening image and competitiveness in the information technology era. Kampoeng Pintar Oase Tembok Gede, a thematic village in Surabaya, holds great potential in MSMEs, educational tourism, and environmental innovation. However, the lack of public knowledge and skills in utilizing digital tools poses a significant barrier to effective branding efforts. Through an outreach program titled “Effective Digital Branding Strategies”, the SDGs Community Service Team (KKN) Group 2 from UPN Veteran East Java aimed to educate local residents about the importance of building a digital identity via social media platforms. The service method involved problem identification through interviews and field observation, planning educational materials and strategies, conducting participatory sessions, and performing evaluation through feedback and group discussions. The results indicated a high level of enthusiasm and active involvement from participants, who gained new insights into the fundamentals of digital branding, implementation strategies, and basic promotional content creation. The program successfully increased community awareness of the role of digital media in promoting local potential. Future recommendations include continuous follow-up in the form of technical training, mentoring in content creation, and the establishment of a village digital community hub for sustained digital literacy and branding efforts.activities such as technical training and digital mentoring are recommended to help establish a self-sustaining digital community in the area.