STRATEGI PENINGKATAN SUMBER DAYA MANUSIA DI BIDANG KEPARIWISATAAN DI DESA WISATA SUKAMANDI, KECAMATAN SAGALAHERANG, KABUPATEN SUBANG

Muhammad Iqbal Katik  Rajoendah; Asterina  Anggraini; Imam  Syafganti; Annisa  Wardhani; Christina Lipuringtyas  Rudatin; Djuni  Akbar

doi:10.55883/jipam.v4i2.80

Authors

Muhammad Iqbal Katik Rajoendah Politeknik Negeri Jakarta
Asterina Anggraini Politeknik Negeri Jakarta
Imam Syafganti Politeknik Negeri Jakarta
Annisa Wardhani Politeknik Negeri Jakarta
Christina Lipuringtyas Rudatin Politeknik Negeri Jakarta
Djuni Akbar Politeknik Negeri Jakarta

DOI:

https://doi.org/10.55883/jipam.v4i2.80

Keywords:

Tourism Village Management, Tourism Awareness Group, UMKM Product Packaging, Digital Promotion, Sustainable Tourism., Pengelolaan Desa Wisata, Kelompok Sadar Wisata, Pengemasan Produk UMKM, Promosi Digital, Pariwisata Berkelanjutan

Abstract

The primary issues addressed in the community service initiative in Sukamandi Tourism Village, Sagalaherang District, Subang Regency, are the lack of understanding regarding sustainable tourism village management and the role of tourism awareness groups (pokdarwis), as well as the inability to utilize social media for promotion. The objective of this initiative is to enhance the quality of human resources in the tourism sector to support sustainable tourism village management and the use of social media for village tourism promotion. The method employed is Participatory Action Research (PAR), which involves stages of survey, coordination with village government, training, and evaluation. The training results indicate a significant improvement in participants' understanding of sustainable tourism village management, the role of pokdarwis, UMKM product packaging, and social media promotion strategies. This initiative is expected to encourage the development of sustainable tourism in Sukamandi Village, improve economic welfare, and preserve local culture and the environment.

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