GO DIGITAL BATIK 786 DESA KOLELET WETAN-RANGKASBITUNG SEBAGAI UPAYA PERLUASAN PASAR DENGAN DIGITAL MARKETING

Rizqi  Fitrianti; Eka  Susilawati; Endayani Endayani; Anggrum  Laelasari; Aulia Dea  Fadilah

doi:10.55883/jipam.v4i3.115

Authors

Rizqi Fitrianti Universitas Bina Bangsa
Eka Susilawati Universitas Bina Bangsa
Endayani Endayani Universitas Bina Bangsa
Anggrum Laelasari Universitas Bina Bangsa
Aulia Dea Fadilah Universitas Bina Bangsa

DOI:

https://doi.org/10.55883/jipam.v4i3.115

Keywords:

Batik, Pemasaran Digital, E-Commerce

Abstract

Batik is one of the archipelago's treasures that is increasingly being marketed optimally. Batik 786 ‘Batikna Urang Banten’, one of the MSMEs in Kolelet Wetan Village, Rangkasbitung, Banten, has been in existence for five years but has not yet been touched by digitalization. As a result, its marketing is still done in a conventional manner. The production site is also not easily accessible to a wider market, so Batik 786 needs additional efforts to boost its sales and brand recognition. This initiative aims to expand Batik 786's target market through digital marketing by creating an account on one of Indonesia's e-commerce platforms, Shopee. The initiative is carried out in the form of training sessions with four meetings. From an introduction to e-commerce to a simulation of the checkout process until the product reaches the consumer. The materials provided by the Student Work Study Program (KKM) Group 56 of Bina Bangsa University have helped Batik 786 become digitally literate and ready to compete in the national market. The results of this community service initiative demonstrate an increase in Batik 786's capacity in digital marketing. The owner of Batik 786 can now easily expand their marketing efforts optimally through digital marketing.

Downloads

Download data is not yet available.

References

-, N.K. (2024) ‘A Study on digital Marketing and its Components’, International Journal For Multidisciplinary Research, 6(2), pp. 1–4. Available at: https://doi.org/10.36948/ijfmr.2024.v06i02.14974.

Birgithri, A., Syafira, T. and Louise, N. (2024) ‘Analisis Strategi Pemasaran UMKM untuk Meningkatkan Pertumbuhan Bisnis di Era Digital’, Technomedia Journal, 9(1), pp. 117–129. Available at: https://doi.org/10.33050/tmj.v9i1.2268.

Dian Ayu Lestari et al. (2023) ‘Upaya Pemanfaatan Digitalisasi Pemasaran Dalam Meningkatkan Daya Saing UMKM Di Desa Dongko’, ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora, 1(2), pp. 122–132. Available at: https://doi.org/10.59246/aladalah.v1i2.167.

Evi Sirait et al. (2024) ‘Peran UMKM dalam Meningkatkan Kesejahteraan Perekonomian di Indonesia’, El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(7), pp. 3816–3829. Available at: https://doi.org/10.47467/elmal.v5i7.4160.

Ghaida, K.R. et al. (2024) ‘Strategi Pemasaran Efektif untuk Meningkatkan Penjualan UMKM Bakery di Era Digital’, Jurnal Pengabdian Sosial, 1(8), pp. 799–803. Available at: https://doi.org/10.59837/7kns5x98.

Karthika, D.. (2024) ‘Digital Marketing - a Conceptual View’, Interantional Journal of Scientific Research in Engineering and Management, 08(12), pp. 1–6. Available at: https://doi.org/10.55041/ijsrem39800.

Nurasyiah, M.S. and Fadli, U.M.D. (2023) ‘Strategi Digital Marketing Dalam Meningkatkan Omset Penjualan Pada Umkm Warung Jepang Mami Ale Telagasari’, PRIMER : Jurnal Ilmiah Multidisiplin, 1(3), pp. 322–330. Available at: https://doi.org/10.55681/primer.v1i3.151.

Nurzanah, S. and Riofita, H. (2024) ‘Manfaat E-Commerce terhadap Dunia Bisnis’, As-Syirkah: Islamic Economic & Financial Journal, 3(2), pp. 946–955. Available at: https://doi.org/10.56672/syirkah.v3i2.221.

Putri, S.N.P., Dede Rizal Munir and Ade Irvi Nurul Husna (2024) ‘Edukasi Pengembangan Umkm Guna Meningkatkan Profitabilitas Masyarakat Desa Margaluyu’, Jurnal Pendekar Nusantara, 1(3), pp. 16–22. Available at: https://doi.org/10.37776/pend.v1i3.1339.

Riwu, Y.F. et al. (2024) ‘Building Customer Trust: An Empirical Study in Marketplace’, Jurnal Informatika Ekonomi Bisnis, 6, pp. 910–914. Available at: https://doi.org/10.37034/infeb.v6i4.1002.

Ryketeng, M., Syachbrani, W. and Syamsuri (2023) ‘Optimising Human Resources Capacity: Driving Adoption of Latest Technology and Driving Business Innovation amidst the Dynamics of the Digital Era’, Journal of Contemporary Administration and Management (ADMAN), 1(3), pp. 229–236. Available at: https://doi.org/10.61100/adman.v1i3.86.

Sadikin, A. et al. (2023) ‘Adaptive Human Resource Management in Confrontation of Globalization’S Challenges’, Jurnal Ekonomi, 12(02), pp. 1761–1767. Available at: https://doi.org/10.54209/ekonomi.v12i02.2096.

Sumarno, S. (2024) ‘Strategi Pemasaran Berbasis Teknologi Digital Dalam Pengembangan UMKM Terasi Toboali Kabupaten Bangka Selatan’, Jurnal Nasional Manajemen Pemasaran & SDM, 5(2), pp. 115–127. Available at: https://doi.org/10.47747/jnmpsdm.v5i2.1820.

Tan, M. (2023) ‘Digital Marketing Logic, Mechanism, Strategy and Evaluation’, Advances in Economics, Management and Political Sciences, 33(1), pp. 46–53. Available at: https://doi.org/10.54254/2754-1169/33/20231631.

Yudianto, F. et al. (2023) ‘Pelatihan bisnis digital marketing di PT. Abisakti Surya Megakon’, Indonesia Berdaya, 4(4), pp. 1557–1564. Available at: https://doi.org/10.47679/ib.2023605.