- Penerapan Konsep “Cozy & Productive Space” sebagai Solusi Kebutuhan Ruang Produktif Mahasiswa dan Pekerja Muda (Studi pada Cafe Soloman)

Abstract

The development of the coffee shop industry in Indonesia demonstrates the transformation of cafes from mere places for consumption to spaces that support productive activities. This transformation is influenced by the lifestyles of people, particularly students and young workers, who increasingly require alternative spaces for studying and working. However, there remains a gap between these needs and the facilities generally provided by coffee shops, both in terms of price, comfort, and support for productivity. This study aims to analyze the application of the Cafe Soloman business concept as a solution to the community's need for productive spaces. The method used is a descriptive approach with an implementative approach that focuses on the application of the business concept in a social context. Cafe Soloman promotes the concept of "Cozy & Productive Space," providing facilities that support productivity at affordable prices in line with the community's purchasing power. The results of the discussion indicate that the implementation of this concept has a positive impact on the community, particularly in providing a more productive alternative space and encouraging more effective lifestyle changes. Furthermore, this business concept also has the potential to support the development of MSMEs through a business model that adapts to market needs. Thus, Cafe Soloman functions not only as a business unit but also as a form of community service by creating relevant and beneficial value.